If your family's college bill felt bigger this year, you were not imagining it. A new survey from Sallie Mae, released in mid-August 2026, found that the average family spent $34,019 on college during the 2025-26 school year. That is up 10% from the year before, the largest jump the survey has tracked in years.
The number on its own is not much comfort. What matters more is what families did about it: where that $34,019 actually came from, why borrowing got harder to lean on this year, and what you can still control about your own number. We will walk through all three, then get into concrete steps you can take right now to shrink your own gap.
What Families Actually Spent on College This Year
Sallie Mae's "How America Pays for College" survey is one of the longest-running looks at how American families cover the cost of college, and the 2026 edition is not encouraging on the topline number. Researchers surveyed 1,000 undergraduate students between the ages of 18 and 24 and 1,000 parents of traditional-age undergraduates between late April and late May 2026.
The average family spent $34,019 on college in the 2025-26 school year, a 10% increase from the prior year.
That figure covers the full cost of attendance, not just tuition. It includes:
- Tuition and required fees
- Housing and food, whether on or off campus
- Books and course supplies
- Transportation to and from school
- Other everyday costs of being a student
It is an average across public and private schools, in-state and out-of-state, so any individual family's number could look very different depending on where their student enrolled.
Still, the direction is clear, and it lines up with what most families already sense: college is getting more expensive faster than paychecks are growing, and the strategies that worked two or three years ago may not stretch as far this year.
There is a piece of good news buried in the same survey. More than 8 in 10 families said they felt confident in how they ultimately paid for the year, and most still described college as a worthwhile investment despite the higher price tag. Feeling the squeeze and feeling good about the outcome are not contradictions. They usually mean the family did the work of comparing offers and building a plan rather than paying the first number a school sent.
Where the Money Actually Came From
The more useful part of the survey is not the total. It is the breakdown of how families put that $34,019 together. According to the report:
- 49% came out of pocket, from student and parent income and savings
- 27% came from scholarships and grants
- 22% came from borrowing
- 2% came from gifts from friends and family
Put another way, scholarships and grants, the money families never have to pay back, covered barely more than a quarter of the bill. Income and savings did the heaviest lifting. And borrowing, while smaller than either of those, still touched a large share of households: 47% of families borrowed something to help cover the year.
Why Borrowing Got Harder to Lean On This Year
That 22% borrowing share landed in a very different lending environment than in past years. Under the One Big Beautiful Bill Act (OBBBA), Parent PLUS loans have been capped since July 1, 2026 at $20,000 per year and $65,000 total per dependent undergraduate student. Before this year, a parent could generally borrow up to the full cost of attendance, minus other aid, with no hard dollar ceiling.
For a family whose gap after scholarships and savings is larger than the new caps allow, that is a real constraint, not a technicality.
We have covered the mechanics of the new Parent PLUS caps and how to work around them in detail elsewhere, including what to know before you borrow and how to budget when a payment plan has to fill the rest of the gap. The short version for this article: if you were counting on Parent PLUS to cover whatever scholarships and savings did not, this is the year to check that math before you assume it still works the way it used to.
What Families Think Should Happen Next
One of the more interesting parts of the 2026 survey is not what families did, but what they think should change. Even though the new lending caps make some families' own borrowing harder, roughly two-thirds of surveyed families said they support federal limits on how much can be borrowed for college. That is not a small number, and it suggests most families see runaway borrowing as part of the problem, even when it pinches their own options.
At the same time, families were clear about where they think the real fix belongs:
- 53% said colleges should respond by lowering tuition
- 38% said schools should offer more scholarships
- 36% said schools should offer larger financial aid packages
None of that is within an individual family's control. You cannot make a college lower its tuition, and you cannot force a bigger aid package to appear.
What you can control is how carefully you shop, apply, and negotiate within the system as it actually exists this year, not the one you remember from an older sibling's experience or a neighbor's story from five years ago.
Five Ways to Shrink Your Own Gap This Year
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None of these will make college cheap. Together, they can meaningfully close the space between what a school costs and what your family can comfortably pay, without leaning entirely on debt to fill it.
- Find your real net cost, not the sticker price. The published tuition number is rarely what anyone actually pays. Every school calculates a net price differently once scholarships, grants, and institutional aid are factored in, which is why the same student can get very different offers from schools with similar sticker prices. Our guide to net cost versus sticker price walks through how to find and compare the number that actually matters.
- Search for scholarships you have not applied for yet. With scholarships and grants covering only about a quarter of the average family's cost, there is real room to grow that share, especially with local and employer-connected awards that get far fewer applicants than national ones. Where to actually find scholarships is a practical starting point if your search has stalled.
- Ask about employer tuition benefits, for both parents and working students. Many employers offer tuition assistance that families never think to ask about, and some will pay it directly toward a dependent's education, not just an employee's own classes. How employer tuition assistance works explains what to ask your HR department before you assume this does not apply to you.
- Consider a payment plan for whatever is left after aid. Spreading a remaining balance over interest-free monthly payments through the school is often cheaper than borrowing the same amount, and it does not show up on a credit report the way a loan does. This works especially well layered with a smaller Parent PLUS loan rather than a larger one.
- If your circumstances changed, say so. A job loss, a pay cut, a new sibling in college, or a medical expense that was not on your tax return can all be grounds for an aid office to reconsider your offer. If any of that describes your family this year, our financial aid appeal playbook covers how to ask in a way aid offices actually respond to.
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A Word About Borrowing What Is Left
For most families, some borrowing will still be part of the picture this year, and that is not a failure of planning. When it is necessary, the order matters. Federal student loans in the student's own name generally come first, since they carry fixed rates and access to income-driven repayment that private loans do not. After that, families comparing Parent PLUS against a private parent loan should shop both, since a strong credit profile can sometimes make a private loan cheaper than Parent PLUS's current rate and fees. If you are building out the full picture of what layers into your funding plan, from savings and aid to what is left to borrow, building your funding stack layer by layer walks through the order that tends to save families the most.
Access and Equity: If None of This Closes the Gap
Not every family can scholarship, negotiate, or payment-plan their way to an affordable number, and that is worth saying plainly. If you have already applied for everything you can find, appealed where you had grounds to, and the remaining number still is not workable, that is meaningful information too. It may mean a different school on your list is the more responsible choice for this year, or that starting at a lower-cost option and transferring later is not a compromise but a smart use of a hard constraint. There is no shame in any of those choices. The families who come out ahead over four years are usually the ones who made an honest decision early, not the ones who stretched the furthest in year one.
This is also worth saying to families who do not come from a background where anyone has walked this path before: none of the steps above require financial expertise you are supposed to already have. Aid offices field appeal calls from confused parents every single week. Scholarship committees do not expect a polished application from a family with a professional editor. Asking a question you think might be obvious is almost always the right move, and it costs nothing to ask.
The Bottom Line
The headline number from this year's survey, $34,019 and rising, is not something any one family can change. What you can change is whether your own funding mix looks like the national average or looks like a plan built around your actual numbers: your real net cost at each school, every scholarship you are eligible for, whatever your employer will put toward tuition, and only as much borrowing as truly closes what is left.
Filing your FAFSA is the first step in most of this, since it is what makes you eligible for federal aid, and often state and institutional aid too. From there, a clear picture of your gap makes every other decision easier. You can create your free CollegeLens plan to see where your own numbers stand and which of these five strategies is likely to move your gap the most.
Frequently Asked Questions
How much did the average family spend on college in 2025-26?
$34,019, according to Sallie Mae's "How America Pays for College 2026" report, released in August 2026. That is a 10% increase from the prior year, based on a survey of 1,000 undergraduate students and 1,000 parents of traditional-age undergraduates.
How do most families cover the cost of college?
Per the same survey, families covered costs with income and savings (49%), scholarships and grants (27%), borrowing (22%), and gifts from family and friends (2%). Nearly half of families, 47%, borrowed something toward the year.
Why is it harder to borrow the full gap this year?
Parent PLUS loans have been capped since July 1, 2026 at $20,000 per year and $65,000 total per dependent undergraduate student under the One Big Beautiful Bill Act. Before this year, parents could generally borrow up to the full cost of attendance minus other aid, with no dollar ceiling.
What can my family do if our number still does not add up?
Confirm your real net cost at each school rather than relying on sticker price, search for scholarships you have not applied for yet, ask about employer tuition assistance, consider a school payment plan for what is left, and file an appeal if your financial circumstances have changed since your tax return.
Do most families still think college is worth the cost?
Yes. Despite the higher price tag, the same 2026 survey found that more than 8 in 10 families felt confident in how they paid for the year, and most families continued to describe college as a valuable investment.
-- Sravani at CollegeLens
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